photo: Ashley Rae Photography / floral & styling: Noir / hair: Chelsea Sprinkle / makeup: Bryanna Casey / models: Calista Cruz & Erick Lashley / dress: Mignonette Bridal / suit: Mr. Formal AZ / venue: Events on Jackson

photo: Ashley Rae Photography / floral & styling: Noir / hair: Chelsea Sprinkle / makeup: Bryanna Casey / models: Calista Cruz & Erick Lashley / dress: Mignonette Bridal / suit: Mr. Formal AZ / venue: Events on Jackson

Hello sweet friends,

This is a day that has been long awaited; a day that we've been dreaming up for months. Today is the day that Noir officially launches.

In the past two years, we've had the pleasure of diving head first into the wedding industry and exploring many different types of celebrations from small and intimate to grand. We've seen weddings so beautiful that we couldn't stop taking photos and ceremonies that felt incredibly personal. We've seen all sorts of weddings designed by planners. We've also seen many beautiful days created through clever decor from a couple whose only goal on their big day was to walk away married and surrounded by the love of friends and family.

These past two years have also given us the opportunity to hone our craft, gain a greater understanding of the strengths and weaknesses in the wedding industry, and carve out a space for our happy brand. Earlier this year, we decided that we wanted to offer something more. We love coming up with the perfect floral designs to accent your style, and some of our amazing couples have also given us the opportunity to guide other style choices in their planning process such as: invitation design, furniture rentals, and even the occasional opinion on bridesmaids' dresses.

What we discovered through this process is that our love for good design extends far beyond florals. We want to create the perfect arrangements and make sure they are in the perfect containers that flow well with a gorgeous linen on your table, chairs that don't clash, and the perfect decorative accents to make your entire wedding a night that your guests can't stop talking about. We want to help our clients curate a wedding day worthy of the pages of a magazine while focusing on what truly matters: ending the day with rings on fingers and the beginning of a new life full of love.

In order to truly create an unforgettable experience for our couples, we knew that we needed an entirely new framework to encompass both the floral design and styling of weddings. So, we decided to launch our sister company, Noir Floral & Styling.

Things at Hoot & Holler will remain mostly the same. Those of your planning your wedding or special event can now order items a la carte directly through our website (check the designs page!) and still receive seasonal, personalized floral designs. In addition to the floral designs you've come to know and love from us, we are also thrilled to announce that we are going to begin to sell our house-dyed silk and cotton ribbon in our favorite colors. Stay tuned for the official launch of this gorgeous ribbon later this year.

If you're looking for a more exclusive experience, head on over to the Noir site. We are offering completely custom, full service floral and event design. From the smallest visual details such as flatware to bigger statement pieces like custom floral installations, we cannot wait to create the most beautiful wedding day you've ever dreamed of.

Finally, I just want to take a moment to thank you so much for all of your love and support over these past two years. It's truly an honor to be entrusted with the job we do and it's impossible to not feel a little emotional thinking of all of the incredible people we've gotten to work with. Our couples are not just clients here - they become family. A few years into this business and we have babies on the way from our first couples (our first Hoot & Holler babies!!!) and are helping more people create beautiful celebrations to begin the next stage of their love stories. We never would have made it this far without you and we're so excited to take you on the next step of this journey with us.

You can still find Hoot & Holler in all the same places (don't worry - we aren't going anywhere), but we'd love to have you following us over at Noir as well!

Website: // Instagram & Facebook: @noirfloral


Malori Maeva

Malori MaevaComment