What Every Man Should Know About Flowers and How to Exploit it for Personal Gain - the Hoot & Holler Response

A few weeks ago we stumbled across a cool digital magazine/blog hybrid for men called Primer. The branding is gorgeous, the photography is on point, and the articles offering advice are plentiful. Of course, one article in particular drew in our attention and then immediately appalled us. You can read the original article here but we thought it would be fun to respond to Mr. Jesse Stern with our two cents about when a man should buy his gal flowers (and NEVER in an effort to exploit it for personal gain). primer-article-response

Valentine's Day

Jesse, we see that you take issue with the fact that a dozen roses on Valentines day will run you $64.99. In fact, the whole premise of the article is built around the various ways a man can skirt around this "obligatory" gift. Gentlemen, have no fear, with a little bit of flexibility and prior planning, you can buy your gal (or your guy!) something fabulous that won't break the bank. Here are our tips for Valentine's day buying...

  1. Plan ahead. It's ok! You don't have to plan too far ahead - even a few days will make a world of difference. If you're a forgetful fella, you can sign up for our mailing list and we'll send you a friendly reminder (as well as a price list, starting at $25 for this holiday) prior to the big day (we accept online orders) so all you have to do on Valentine's Day is pick up an arrangement for your sweetheart. We also deliver so you can look like a prince without ever leaving your desk at work!
  2. If you really blanked and Valentines Day crept up on you and you're flowerless, try a less popular variety of blooms. You can utilize Sweet Pea, Dahlias, Ranunculus, or Alestromeria which are not in quite as high demand so will cost less.
  3. While we truly support local business, if you're in a BIG pinch on Valentine's day, head to Trader Joe's and pick up a few bundles of blooms to mix up your own arrangement. Don't worry though, you're a planner so you won't have to take advantage of this last resort.

The Happy-Times Principle

Jesse, while we agree that guys should be buying their significant others flowers throughout the year "Just Because", we don't think they should do it to manipulate them. That concept is gross and we'd like to think you're better than that! Want to show someone you care? Flowers are a GREAT way to do so. They're beautiful, lovely, and bring a lot of life and love to someone that is important to you. Help celebrate happy times with blooms!

What flowers to buy?

Ah, Jesse, finally something we can agree on! There are myriad options when selecting flowers for your sweetie and we LOVE to help you pick the best ones. If you know his/her favorite flower, that's awesome. If not, tell us a bit about your love and we'll help you make the right choice. Think about their favorite color, the kind of scents he or she enjoys, and always take into consideration any potential allergies!

  • Jesse advises his readers to pick up a mixed wildflower bouquet and we couldn't agree more. They're wild and beautiful, just like the recipient of your gift and these can be very budget friendly!
  • He recommends lilies but warns against their stamen which stain. While we love lilies, the stains can be pretty intense. Depending on the season, you might want to try sunflowers, strawflower, peonies, anemone, dahlias, ranunculus, orchids, mums, zinnias, or roses!
  • While Jesse warns you to avoid desert-type plans, we couldn't disagree more. Succulents, air plants, and cacti are gorgeous and live for a long time. It's a gift that can show you sweetie that you know they're a badass and love that about them!
  • Finally, Jesse recommends potted plants. Again, we love this idea! Just make sure your loved one enjoys the care necessary to keep your gift alive. If not, stick with cut flowers!


We all love surprises and flowers are a great way to surprise the apple of your eye. Jesse's advice for taking care of your gift are SPOT ON so we'll share a direct quote from his article...

"Take a moment to make them last:

  1. Get a vase, and put some water in it. You don’t need too much, maybe 1/4 full, or enough to cover all the stems. If the flowers came with a packet of flower food, drop some of it in there. If not, crush a Vitamin C tablet and drop it in there.
  2. With a sharp knife or scissors, cut the stems at an angle — just trim them 1/4 inch or so, enough to make a fresh cut. The angle makes more surface area for the stems to soak up water. An old cut heals quickly — even just a few minutes old — making it harder for your flowers to drink. So, cut them at an angle, and …
  3. Immediately put the fresh-cut flowers into the vase.
  4. If the outer petals on the flowers look tough or wilted slightly, remove these. They are most likely what are called Guard Petals, which are petals that protect the rest of the flower. Removing these will freshen up the bouquet, and allow the flower to open up more."

At the end of the day, buying flowers for your love is a great way to show you care! Ignore Jesse's advice about how to manipulate a woman into being "friendzies with bennies" or the idea that you can "melt the most intricate woman" with a bouquet or arrangement of blooms. Ladies today are savvy, independent gals that can (and do!) buy their own flowers. So, what do you think? Are we way off base!? Do you agree with Jesse? We'd love to hear from you!